The Beauty of Blackness

Documentary

May 18

In 1973, Eunice Johnson, the founder of Ebony and Jet, noticed a problem: Black women had to mix their own foundation in order to find a color that matched their skin. To tackle the problem, Johnson launched Fashion Fair, the first national cosmetics company that focused entirely on Black women. The brand triggered a renaissance in style among Black women and the global cosmetics industry took notice. Now, Fashion Fair is staging its comeback as a Black-owned business in a new era defined by massive cultural shifts and increased competition. This film follows current Fashion Fair CEO Desiree Rogers and President Cheryl Mayberry McKissack as they chart a path as Black women entrepreneurs at the helm of a revived, iconic brand.

Film Website

Year
2022

Director
Tiffany Johnson
Kiana Moore

Editor
Michael Goodier
Farah Khalid

Producer
Josh Levine
Ashley Watson
Nick Boak

Featuring
Kelly Rowland
Cheryl McKissack
Desiree Rogers